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Telkomsel and Jump-Up Present “The Simpsons” on Mobile
Jakarta, August 8 2008 - Telkomsel users are now able to enjoy a variety of content from the world famous TV series The Simpsons. The service is presented by Telkomsel in an exclusive cooperation with Jump-Up, the local business partner of Jamba, one of the world's biggest content providers. By accessing *543#, customers can enjoy a variety of various content from The Simpsons, such as silly quotes from Homer, True Tones, Ringback Tones and Wallpapers.
VP Marketing and CRM Telkomsel Hendri Mulya Sjam says: "The Simpsons has become a worldwide phenomenon through various entertainment media, starting from TV to film and PlayStationTM, but until now they had not entered the world of mobile entertainment. Now, Telkomsel users will become the first in Indonesia to enjoy The Simpsons, anywhere and anytime. All you have to do is to access this number: *543# directly through your mobile."
Sugiono Wiyono, Spokesperson from Jump-Up Pte. Ltd., Singapore, says: "Through this solid and exclusive cooperation with Telkomsel, the biggest cellular operator in Indonesia, we can present content from the leading mobile entertainment brand to mobile users in Indonesia. The strong characters and satiric comedy of The Simpsons were made especially to satisfy the fans."
"The content we provide will appear attractively on the user´s mobile phone. Not only are there Pictures and Fun Sounds, but also animations like Homer's dance, Marge´s wise quotes and Bart´s crazy antics," adds Sugiono.
SVP for Jamba Asia Pacific, Awy Julianto stated: "The Simpsons is unique content, which has already achieved worldwide success through our international network, Fox Mobile Entertainment. We have adapted the strong characters and satiric comedy of The Simpsons to suit mobile phone use and are convinced this content will satisfy The Simpsons' hardcore fans in Indonesia."
Apart from *543#, The Simpsons can also be enjoyed by selecting the desired piece of content and sending an SMS to 9088. There are hundreds of Screensavers, Wallpapers, True Tones, Fun Sounds and Ringback Tones, including Homer´s extremely popular quotes, such as "Mmm ...donuts" or "Whoo-hoo!", and the Spider Pig song. This content is being offered at prices from Rp. 5000 (Polytones) to Rp. 8000 (Animated Screensavers, Fun Sounds, etc).
"The users' ability to enjoy this content is maximised thanks to Telkomsel's vast network coverage that reaches even isolated areas, making it possible to experience it from anywhere, at anytime. Telkomsel, as the only mobile operator to present The Simpsons, also implements the latest technology to its network and platform, enabling various innovations, including this exclusive and unique content," declares Hendri.
This content from The Simpsons adds to the variety of cartoon content already available on *543#, such as Batman & Robin, Tom & Jerry, Crayon Sinchan, Winnie The Pooh and so on. This content portal represents the effort of Telkomsel to actively develop the content industry in Indonesia.
Indonesia currently has hundreds of content providers, with 108 of them working together with Telkomsel to deliver around 3000 different types of content to customers. More than 16 million Telkomsel users have enjoyed this content, presented by Telkomsel together with its content provider partners.